公司简介
COMPANY PROFILE
公司简介
COMPANY PROFILE
山东航空新之航传媒有限公司(简称山航传媒),成立于2015年7月1日。由山东航空集团有限公司、新之航传媒科技集团有限公司共同投资成立,独家运营山东航空媒体资源,整合众多航空资源,为品牌打造精准营销传播平台。
山航传媒,立足航空领域媒体整合传播,提供航空渠道营销解决方案,专注航空资源价值创新服务。通过机上杂志(《新航空》《金桥》《山东航空·飞享家》、星之盟)、机上广告(机上电视、机上广播、座椅头片、机上纸杯、机上桌板、登机牌、行李箱广告、机体冠名、主题航班、航空文创等)、航空渠道营销(机上安全须知、乘机小常识、空乘招募大赛、云端健康厨房、空中孔子学堂等),在封闭空间精准影响3000万航空高端受众。在航空、旅客、合作伙伴之间搭起营销互动平台,服务1500多家合作伙伴,通过航空资源整合创新服务,实现旅客体验与客户价值共赢。
山航传媒荣膺“中国文化行业品牌价值100强”、全国报刊广告“金推手”奖优秀单位奖、山东省文化企业30强、中国传媒经营价值百强榜“智慧创新品牌媒体”、第四届山东省文化创新奖,为亚洲品牌会员单位。
Shandong Airlines Xinzhihang Media Co., Ltd. (Shandong Airlines Media for short) was established on July 1, 2015. It was jointly invested and established by Shandong Airlines Group Co., Ltd. and Xinzhihang Media Technology Group Co., Ltd. to exclusively operate Shandong Airlines’ media resources, integrate numerous aviation resources, and create a precision marketing communication platform for the brand.
Shandong Airlines Media, based on integrated media communication in the aviation field, provides aviation channel marketing solutions, and focuses on aviation resource value innovation services. Through in-flight magazines ("New Airlines", "Golden Bridge", "Shandong Airlines · Feixiangjia", Star Alliance), in-flight advertisements (in-flight TV, in-flight radio, seat head film, in-flight paper cups, in-flight table board, boarding pass, luggage Box advertising, airframe naming, themed flights, aviation culture and creativity, etc.), aviation channel marketing (in-flight safety instructions, flying tips, flight attendant recruitment competition, cloud healthy kitchen, air Confucius school, etc.), precisely targeting 30 million high-end airline passengers in a closed space, and setting up a marketing interactive platform among airlines, passengers, and partners, and serving more than 1,500 partners. Through the integration of aviation resources and innovative services, we can achieve a win-win situation of passenger experience and customer value.
Shandong Airlines Media won the "Top 100 Brand Values in China's Cultural Industry", the National Press Advertising "Golden Pusher" Award for Outstanding Units, Shandong Province's Top 30 Cultural Enterprises, and "Smart and Innovative Brand Media" on China's Top 100 Media Business Value List, the fourth Shandong Province Cultural Innovation Award, and is an Asia Brand member unit.