Shandong Airlines Xinzhihang Media Co., Ltd. (Shandong Airlines Media for short) was established on July 1, 2015. It was jointly invested and established by Shandong Airlines Group Co., Ltd. and Xinzhihang Media Technology Group Co., Ltd. to exclusively operate Shandong Airlines’ media resources, integrate numerous aviation resources, and create a precision marketing communication platform for the brand.

          Shandong Airlines Media, based on integrated media communication in the aviation field, provides aviation channel marketing solutions, and focuses on aviation resource value innovation services. Through in-flight magazines ("New Airlines", "Golden Bridge", "Shandong Airlines · Feixiangjia", Star Alliance), in-flight advertisements (in-flight TV, in-flight radio, seat head film, in-flight paper cups, in-flight table board, boarding pass, luggage Box advertising, airframe naming, themed flights, aviation culture and creativity, etc.), aviation channel marketing (in-flight safety instructions, flying tips, flight attendant recruitment competition, cloud healthy kitchen, air Confucius school, etc.), precisely targeting 30 million high-end airline passengers in a closed space, and setting up a marketing interactive platform among airlines, passengers, and partners, and serving more than 1,500 partners. Through the integration of aviation resources and innovative services, we can achieve a win-win situation of passenger experience and customer value.

          Shandong Airlines Media won the "Top 100 Brand Values in China's Cultural Industry", the National Press Advertising "Golden Pusher" Award for Outstanding Units, Shandong Province's Top 30 Cultural Enterprises, and "Smart and Innovative Brand Media" on China's Top 100 Media Business Value List, the fourth Shandong Province Cultural Innovation Award, and is an Asia Brand member unit.

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